Brand & Innovation
Consultancy

Redefining your Brand DNA and designing your customer’s experience

How we do it

CIA Bootleg Manila helps companies and organizations develop better corporate and brand strategies, especially those that struggle to make sense of their customers and markets in order to improve their company and enhance their relationship with their customers & stakeholders.

CIA Bootleg’s unique process of Futurology Strategizing helps clients envision their brand's ideal image in the future and clarify its customer experience. Together with the clients, the company works to develop, improve, and evolve their brands. As a result, these brands have won awards and recognitions, while delighting their customers and achieving overall success.

CIA Bootleg first immerses in the client’s world via a mix of consumer needs finding and market sensemaking practices that allow the client to identify its core value, DNA, competencies & strengths and the existing & emerging trends and opportunities in their markets.

CIA Bootleg then translates these insights into brand strategies that cover major strategic philosophies (i.e. brand architecture, corporate long-term direction, brand promise and positioning) and experiential programs (i.e. new products and services, customer experience, store design, integrated marketing communications and organizational interventions).

This includes

Product / Service Design & Innovation

Enterprise / Organization Innovation Strategy

Innovation Research: Consumer Needsfinding & Market Sensemaking

Brand Strategy Design & Development (Brand DNA & Architecture)

Product / Service Design & Innovation

Enterprise / Organization Innovation Strategy

Innovation Research: Consumer Needsfinding & Market Sensemaking

Brand Strategy Design & Development (Brand DNA & Architecture)

Our Innovation Process

Client Brief

This is the first step of the whole process where we help the client identify the aspirations, objectives, successes, and concerns of our target market.

Future Navigation

Process:
  1. International and local trend research
  2. Client interview to identify brand DNA
  3. Experts Interviews
  4. Customer Interviews
  5. Social Anthro Visits and Observations
Outputs:
  1. Insights and Opportunities
  2. Innovation Objectives

Core Value & Brand
DNA Development

Process:
  1. Synthesis of Insights
  2. Competitor Analysis
  3. Hypothesizing
  4. Ideating
  5. Conceptualization
Outputs:
  1. Major Ideas & Concepts
  2. Brand Strategies

Customer Experience
Design

Process:
  1. Brand Experience Design
  2. Idea Refinement
Outputs:
  1. Detailed Designs & Schematics

Innovation
Prototyping

Process:
  1. Internal Feasibility Test (Alpha)
  2. Consumer / User Testing (Beta)
  3. Market Test (Pilot)
Outputs:
  1. Prototypes
  2. Implementation / Launch Plans

Our clients