How we do it

CIA Bootleg Manila helps companies and organizations develop better corporate and brand strategies, especially those that struggle to make sense of their customers and markets in order to improve their company and enhance their relationship with their customers & stakeholders.

CIA Bootleg’s unique process of Futurology Strategizing helps clients envision their brand's ideal image in the future and clarify its customer experience. Together with the clients, the company works to develop, improve, and evolve their brands. As a result, these brands have won awards and recognitions, while delighting their customers and achieving overall success.

CIA Bootleg first immerses in the client’s world via a mix of consumer needs finding and market sensemaking practices that allow the client to identify its core value, DNA, competencies & strengths and the existing & emerging trends and opportunities in their markets.

CIA Bootleg then translates these insights into brand strategies that cover major strategic philosophies (i.e. brand architecture, corporate long-term direction, brand promise and positioning) and experiential programs (i.e. new products and services, customer experience, store design, integrated marketing communications and organizational interventions).