Thank you for sharing the fantastic book you wrote. The examples based on your experience were enlightening and gave a strong sense of understanding to the meaning of connecting and disconnecting in the practice of management. Coming from a creative company, I realize the importance of starting over and over from nothing, in order to generate ideas and to innovate. This is crucial in our environment, and you clearly demonstrated it in your book.

With humanity and stunning clarity, Aaron reveals the link between innovation and sustainable business success.

Aaron Palileo’s book works to break down the clichés of pseudo creative thinking as interpreted by the business world and provide the reader with a clear contextual understanding of creativity along with methodologies for a variety of business minded readers. If you would like to employ critical and creative thinking skills to your current business or future startup then this book is for you.

For those who really want to create things that are relevant and meaningful for their target audience, I recommend they read Aaron’s latest book. It is not only a joy to read, it also shows you how to do it – how to engage, how to create and how to be successful over time. I admire people like Aaron who have the gift to select what is relevant from the wide spectrum of design and management knowledge and to turn this into something that is a guidance for creative people of all sorts.”

I have always been a supporter of Aaron’s efforts to make creative practitioners, artists and designers become more innovative. And now, he has created an informative and entertaining book allowing more people to learn from him.