An 18-week immersive entrepreneurship program by Ateneo JGSOM and CIA Bootleg Manila
A groundbreaking immersive program for entrepreneurs who want to leap beyond business as usual. This unique program marries Ateneo JGSOM's academic excellence in management education with CIA Bootleg Manila's proven expertise in brand strategy and innovation consultancy, providing a powerful combination of theoretical foundation and practical application.
This collaboration gives you the best of both worlds: a rock-solid foundation in business fundamentals, paired with cutting-edge tools in creative problem-solving, innovation research, and disruptive strategy — everything you need to lead real, sustainable transformation.
A leading innovation and brand strategy consultancy known for transforming businesses through creative insight, interdisciplinary thinking, and bold strategic innovation.
Renowned for management excellence, The Ateneo Business Resource Center delivers rigorous, real-world education that has shaped generations of the Philippines’ most trusted business leaders.
Unlike traditional programs, ICE delivers practical innovation skills in just 3 intensive modules designed to make you a DISruptive Innovator:
Lecturer, Ateneo De Manila University
Faculty, Ateneo Graduate School of Business
Certified Coach, Creative Education Foundations, USA
MBA, Asian Institute of Management
Master in Entrepreneurship, Social Enterprise Development Track
Expertise in brand strategy, storytelling & design, advertising and marketing
Education: New York Film Academy, Fine Arts at UP Diliman
Expertise in brand strategy, psychology, clinical counselling, advertising & copywriting
Education MA in Clinical Psychology (candidate), Ateneo De Manila
AB Psychology, University of the Philippines
Future Studies & Speculative Design, Parsons School of Design the New School
Expertise in omni-channel strategy, sales and key account management
Education: Interdisplinary Studies, Ateneo De Manila
Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, Palamigan Co.
Pioneering sustainable ice production methods boosting local economies
Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB
Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, HABI Lifestyle & Roots Collective
Pioneering green fashion initiatives and sustainable industry practices
Faculty, Ateneo De Manila University
Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, Risque Designs
Merging traditional Filipino craftsmanship with modern design
Bringing cultural heritage to the forefront of fashion
Lecturer, College of Benilde & SoFA Design Institute
Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, Happy Helpers
Transforming community service through sustainable job opportunities
Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB
Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business
Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business
CEO & Co-Founder, Woven
Co-Founder, Autokid Trucking Solutions
MODULE 1 (SEPTEMBER - OCTOBER 2025)
- 6 Sep: Plenary Class Day 1 - Intro to ICE & Whole Brain Thinking
- 13 Sep: Plenary Class Day 2 - Innovation Objectives & Sociological Insighting
- 20 Sep: Mentoring 1 (Online)
- 27 Sep: Plenary Class Day 3 - Psychological Insighting
- 4 Oct: ICE Talk 1 - Entrepreneurial Mindset & Opportunity Seeking
- 11 Oct. Mentoring 2 (Online)
MODULE 2 (OCTOBER - NOVEMBER 2025)
- 18 Oct: Plenary Class Day 4 - Ideation Part 1
- 25 Oct: Plenary Class Day 5 - Ideation Part 2
- 8 Nov: Mentoring 3 (Online)
- 15 Nov: Plenary Day 6 - Prototyping & Screen Ideas
- 22 Nov: ICE Talk 2 - Entrepreneurial Innovation
- 29 Nov: Mentoring 4 (Online)
MODULE 3 (JANUARY - FEBRUARY 2026)
- 10 Jan: Plenary Day 7 - Innovation Design & Storytelling
- 17 Jan: Mentoring 5 (Online)
- 31 Jan: Plenary Day 8 - Implementation Planning
- 7 Feb: Plenary Day 9 - The Innovative Organization
- 14 Feb: Mentoring 6 (Online)
- 21 Feb: ICE Talk 3 - The Innovative Organization
Yes! Enroll by July 30, 2025, to get the early bird rate of ₱90,000 for the full program. Regular rate is ₱100,000.
Depending on your enrollment choice, your fee includes:
ICE is designed for active entrepreneurs, founders, and business leaders who want to drive innovation while running their existing businesses. It’s ideal for those who are ready to turn insights into immediate impact.
Yes, participants who complete the program will receive a certificate from Ateneo de Manila University and CIA Bootleg Manila, signifying your mastery of innovation-driven entrepreneurship.
Face-to-face sessions will take place at the Ateneo de Manila University, Loyola Heights Campus, Quezon City—specifically in SOM 210 Case Room.
Unlike traditional business programs, ICE focuses on real-time application. Your own business becomes your learning lab. You won’t just study innovation—you’ll actively implement it through hands-on fieldwork, expert mentoring, and live workshops.
Enrollment is limited to 30 serious entrepreneurs per cohort to ensure a highly personalized and collaborative learning experience.
You may contact Ms. Jen Mendoza-Dela Cruz at jmendoza@ateneo.edu for inquiries, enrollment details, and further assistance.
Yes, you can choose to enroll in either Module 1 (Discover) or Module 2 (Innovate) for ₱60,000 each. However, completing all three modules provides the full transformative experience and strategic implementation support.
Yes. ICE is specifically crafted for individuals who are already running a business. The course content and applied activities are designed to directly impact your current enterprise.
The full program runs from September 6, 2025 to February 21, 2026, with sessions scheduled on select Saturdays. A detailed schedule is provided upon enrollment, ensuring you can plan around your business needs.
ICE is a hybrid program combining face-to-face plenary classes, online mentoring sessions, hands-on fieldwork, and exclusive ICE Talks with industry leaders. Sessions are held on select Saturdays to accommodate busy schedules.