Innovation Camp for Entrepreneurs

Hybrid Learning
REAL-WORLD Application
EXCLUSIVE MENTORSHIP

An 18-week immersive entrepreneurship program by Ateneo JGSOM and CIA Bootleg Manila

A groundbreaking immersive program for entrepreneurs who want to leap beyond business as usual. This unique program marries Ateneo JGSOM's academic excellence in management education with CIA Bootleg Manila's proven expertise in brand strategy and innovation consultancy, providing a powerful combination of theoretical foundation and practical application.

ICE brings together two powerhouses:

This collaboration gives you the best of both worlds: a rock-solid foundation in business fundamentals, paired with cutting-edge tools in creative problem-solving, innovation research, and disruptive strategy — everything you need to lead real, sustainable transformation.

A leading innovation and brand strategy consultancy known for transforming businesses through creative insight, interdisciplinary thinking, and bold strategic innovation.

Renowned for management excellence, The Ateneo Business Resource Center delivers rigorous, real-world education that has shaped generations of the Philippines’ most trusted business leaders.

Unlike traditional programs, ICE delivers practical innovation skills in just 3 intensive modules designed to make you a DISruptive Innovator:

Discover your Inner Innovator. Discover your Enterprise’s Innovation Opportunities.

Key Topics:
  • Innovation, Creativity & Entrepreneurship Foundations
  • Whole-Brain Entrepreneurship
  • Inspiration Finding: Innovation Opportunities via Insighting & Research
  • Opportunity Identification
Module 1

From Ideation to Incubation... Innovate your Enterprise!

Key Topics:
  • Advanced Ideation Techniques
  • Prototype Development
  • Idea Screening & Selection
Module 2

Implementing Innovative Strategies!

Key Topics:
  • Innovation Concept Design
  • Implementation Planning
  • Building Innovative Organizations
Module 3
Complete all three modules in in 18 weeks (Sept-Nov 2025, Jan-Feb 2026).
Transform your business forever.
Get FULL SCHEDULE. DOWNLOAD BROCHURE

PRACTICAL OUTCOMES

At the completion of ICE, entrepreneurs will have developed:
The mindset, toolset, and skillset to lead innovation for years to come
A comprehensive innovation strategy – including incremental to revolutionary ideas that address various aspects of one’s enterprise
Multiple validated innovation concepts
Deep insights on your customers and competitors
A systematic approach to innovation within their organization
A network of innovation-focused entrepreneurs and mentors

ICE: THE
EXPERIENCE

ICE delivers a rich, varied learning experience that combines:
Face-to-Face Masterclasses:
Dynamic in-person sessions at Ateneo's premier facilities
ICE Talks with Industry Giants:
Exclusive talks from top leaders of Potato Corner, Beach Hut, Piandré, Autokid, MEGA Sardines, and more.
Real-World Applied Fieldwork:
Turn your business into your laboratory for immediate implementation
One-on-One Mentoring:
Get personal guidance from seasoned business leaders with global experience, advanced degrees, and a proven track record in transforming top enterprises across industries.
Collaborative Learning:
Connect with a select cohort of growth-minded entrepreneurs

Meet
the ICE EXPERTS

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Aaron A. Palileo, MBA
CEO & Co-Founder
CIA Bootleg Manila

Lecturer, Ateneo De Manila University

Faculty, Ateneo Graduate School of Business

Certified Coach, Creative Education Foundations, USA

MBA, Asian Institute of Management

Program Director & Lead Facilitator
JR Ilagan, RPsy, PhD
Psychology Expert Faculty
Ateneo De Manila
Innovation Specialists: Guest Lecturers
Mara Yusingco, RPsy, PhD
Behavioral Science Expert Faculty, Ateneo De Manila
Innovation Specialists: Guest Lecturers
Debbie Rodrigo, ME
Organizational Design Expert Faculty
Ateneo De Manila

Master in Entrepreneurship, Social Enterprise Development Track

Innovation Specialists: Guest Lecturers
Paolo Abella
Co-Founder & Head Strategist
CIA Bootleg Manila

Expertise in brand strategy, storytelling & design, advertising and marketing

Education: New York Film Academy, Fine Arts at UP Diliman

Mentorship Team
Joanne Palileo
Co-Founder & Head Strategist
CIA Bootleg Manila

Expertise in brand strategy, psychology, clinical counselling, advertising & copywriting

Education MA in Clinical Psychology (candidate), Ateneo De Manila

AB Psychology, University of the Philippines

Future Studies & Speculative Design, Parsons School of Design the New School

Mentorship Team
Leslie Ramos
Director & Head Strategist
CIA Bootleg Manila

Expertise in omni-channel strategy, sales and key account management

Education: Interdisplinary Studies, Ateneo De Manila

Mentorship Team
Rodmark Barriga
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, Palamigan Co.

Pioneering sustainable ice production methods boosting local economies

Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB

Mentorship Team
Janine "Nin" Chiong
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, HABI Lifestyle & Roots Collective

Pioneering green fashion initiatives and sustainable industry practices

Faculty, Ateneo De Manila University

Mentorship Team
Tal De Guzman
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, Risque Designs

Merging traditional Filipino craftsmanship with modern design

Bringing cultural heritage to the forefront of fashion

Lecturer, College of Benilde & SoFA Design Institute

Mentorship Team
Maan Sicam
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, Happy Helpers

Transforming community service through sustainable job opportunities

Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB

Mentorship Team
Trish Lim-Francia
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business

Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business

CEO & Co-Founder, Woven

Mentorship Team
Andoni Albert
CEO
Kation Technologies, Inc.
ICE Talk Speakers
Andrea Lorenzana
General Manager
Piandré Salon
ICE Talk Speakers
Barry Cruz
CEO
CEO, RUA Seguridad
ICE Talk Speakers
Choo Natividad
VP and Owner
Sophia Jewellery
ICE Talk Speakers
Dennis Balajadia
CEO
Dragon Edge Group
ICE Talk Speakers
Don Buhain
CEO
Rex Education
ICE Talk Speakers
Emily Balajadia
CMO
Dragon Edge Group
ICE Talk Speakers
Eric Lim
Co-Founder
Autokid Trucking Solutions
ICE Talk Speakers
Jayvee Reyes
CEO
Organica Nutrition
ICE Talk Speakers
Joe Magsaysay
Co-Founder
Potato Corner & GYUD Food
ICE Talk Speakers
Arch. Jojo Tolentino
CEO
AIDEA Inc.
ICE Talk Speakers
Marvin Tiu Lim
Chief Growth Strategist
MEGA Sardines

Co-Founder, Autokid Trucking Solutions

ICE Talk Speakers
Niña Terol
Co-Founder and CEO
Imaginable Impact
ICE Talk Speakers
Ryan Cruz
CEO
Nippon Hasha Inc.
ICE Talk Speakers

INVESTMENT FOR YOUR FUTURE

FULL PROGRAM
EARLY BIRD
₱100,000
₱90,000
Enroll Now
INCLUSIONS:
  • 9 Plenary/Synchronous classes (Face-to-face)
  • 6 Applied fieldwork sessions
  • 6 Personal mentoring sessions (Online)
  • 3 ICE Talks with industry leaders and seasoned entrepreneurs
  • Learning Materials – Lecture decks, Worksheets
CLASS SCHEDULE:
September 2025 to February 2026

*Class Hours: 1:30pm - 5:30pm PH Time
MODULE 1 OR MODULE 2
₱60,000
/ PER MODULE
Enroll Now
INCLUSIONS:
  • 3 Plenary/Synchronous classes (Face-to-face)
  • 2 Applied fieldwork sessions
  • 2 Personal mentoring sessions (Online)
  • 1 ICE Talks with industry leaders and seasoned entrepreneurs
  • Learning Materials – Lecture decks, Worksheets
CLASS SCHEDULE:
Module 1: September 2025 to October 2025
Module 2: October 2025 to November 2025

*Class Hours: 1:30pm - 5:30pm PH Time

FREQUENTLY ASKED QUESTIONS

What topics are covered in each module?
Is there an early bird rate?
What’s included in the tuition fee?
Who is the ICE program for?
Will I get a certificate after completing the program?
Where will the sessions be held?
What makes ICE different from other business courses?
How many participants are accepted?
How do I enroll or get more information?
Can I enroll in just one module?
Do I need to have an existing business to join?
What is the schedule like?
What is the format of the program?