As a subsidiary of CIA Bootleg Manila that is composed of women of diverse backgrounds and disciplines, STELLA is committed to addressing three important facets surrounding marketing to and for women:
We aim to empower women leaders and entrepreneurs by helping them navigate through challenges in today's society, and by defining and aligning their efforts towards a grand vision for themselves and for their companies.
We strive to elevate women-centered brands, so that their identities are well-defined, and their strategies are well-designed and executed.
Lastly, we make every effort to engage women customers, by uncovering their deepest functional and emotional needs to be satisfied.
It is the synergy of these three components that will allow for resonance between the leader and her brand, for relevance of the brand to its consumers, and for a lasting and meaningful relationship to form between the leader and her customers.