THE INNOVATORS ACADEMY 2026

A masterclass series designed to shape the next generation of innovative business leaders.

THE INNOVATORS ACADEMY is a bold learning platform designed for forward-thinking entrepreneurs and executives ready to reimagine how they lead, create, and grow. Through immersive masterclasses, innovation sprints, and strategic tracks, THE INNOVATORS ACADEMY equips leaders with future-ready capabilities—grounded in insight, driven by creativity, and built for enterprise transformation.

A POWERFUL PARTNERSHIP:

Academic Excellence Meets Innovation Expertise

A brand and innovation consultancy that helps organizations uncover deep consumer insights, define their core DNA, and design breakthrough strategies. Known for working with the likes of Ayala Corporation, Globe Telecom, Carmen’s Best, Potato Corner, and Serenitea, Bootleg brings creative firepower and strategic clarity to every learning experience.

The consulting and training arm of the John Gokongwei School of Management (JGSOM).As a university-based hub, BRC fosters entrepreneurship and supports business leaders at every stage of growth—offering both public learning seminars and tailored workshops for companies seeking to scale or transform.

EXECUTIVE MASTERCLASS SERIES

Gen AI for Leaders

How to think, prompt, and lead with AI — strategically and creatively.

Gen AI for Leaders

How to think, prompt, and lead with AI — strategically and creatively.
July 4, 11, 18, and 25, 2026 / 2-6 PM
P35,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

This course equips entrepreneurs and executives with the essential mindset and techniques to harness Generative AI – not as a gimmick, but as a powerful co-pilot for strategy formulation or refinement. This is a Gen AI course built for strategic leaders – founders, CEOs, and Chief Strategy Officers – not technical officers. It focuses specifically on Generative AI as a leadership tool and does not cover advanced AI applications such as predictive AI, agentic AI, or machine learning systems.

The Creative Mindset & Idea Generation

How to think differently, imagine boldly, and generate ideas that matter.

The Creative Mindset & Idea Generation

How to think differently, imagine boldly, and generate ideas that matter.
September 5, 12, 19, and 26, 2026 / 2-6 PM
P25,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

Creativity isn't a gift reserved for "creative types." It's a discipline that can be developed, practiced, and deployed on demand. This course builds the one capability every entrepreneur and executive needs today: the ability to generate powerful ideas under pressure, and shape them into something real.

Designing Your Brand Experience: Beyond the 4Ps of Marketing

How to translate your brand’s promise into immersive customer experiences.

Designing Your Brand Experience: Beyond the 4Ps of Marketing

How to translate your brand’s promise into immersive customer experiences.
TBA
P25,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

Product. Price. Place. Promotion. For decades, the 4Ps defined how businesses went to market. But today's customers don't just buy products, they choose experiences. They remember how a brand made them feel, how a space looked, how a team member treated them, how every detail either reinforced or contradicted the brand's promise. In a world of fragmented attention and rising expectations, the 4Ps are no longer enough.

The Innovative Leader

Lead with clarity, creativity, and connection — using the power of thinking styles.

The Innovative Leader

Lead with clarity, creativity, and connection — using the power of thinking styles.
June 6, 13, 20, and 27, 2026 / 2-6 PM
P25,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

Lead with clarity, creativity, and connection using the power of thinking styles. This course transforms the way you lead by tapping into the science of how people think. Based on 4 Thinking Styles: Analyst, Builder, Connector, and Dreamer, you'll learn how to adapt your leadership style to inspire diverse teams, improve communication, make sharper decisions, and drive innovation across your organization.

Inspiration-Finding: Unlocking New Opportunities through Psychology & Sociology

How to discover what people truly need— and where your next breakthrough lies.

Inspiration-Finding: Unlocking New Opportunities through Psychology & Sociology

How to discover what people truly need— and where your next breakthrough lies.
August 1, 8, 15, and 22, 2026 / 2-6 PM
P25,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

Most businesses rely on surveys, focus groups, and data dashboards to understand their customers. But the richest opportunities don't live in spreadsheets, they live in human behavior, unspoken desires, and cultural undercurrents that traditional research often misses.

Crafting Your Brand DNA & Strategic Identity

How to define what your brand truly stands for—and make it unforgettable.

Crafting Your Brand DNA & Strategic Identity

How to define what your brand truly stands for—and make it unforgettable.
September 5, 12, 19, and 26, 2026 / 2-6 PM
P25,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

Creativity isn't a gift reserved for "creative types." It's a discipline that can be developed, practiced, and deployed on demand. This course builds the one capability every entrepreneur and executive needs today: the ability to generate powerful ideas under pressure, and shape them into something real.

Self-Mastery of Leaders

Learning to Think, Feel, Inuit, Communicate, Do, Lead, and Be.

Self-Mastery of Leaders

Learning to Think, Feel, Inuit, Communicate, Do, Lead, and Be.
November 7, 14, 21, and 28, 2026 / 2-6 PM
P25,000 (before VAT)
Ateneo De Manila University - Room SOM 402 (Katipunan, QC)

The biggest catalyst, and the biggest inhibitor, of your enterprise's growth is you. Your character, attitudes, values, capabilities, and drive are the vital elements that determine how you lead teams, make decisions under pressure, pursue innovation, and sustain the energy to build something that lasts. Yet nowhere in the journey of building a business, leading an organization, or scaling social impact does anyone teach you how to master yourself.

Every course is built for one thing: real transformation you can take back to your enterprise the moment you walk out the door.

What makes The Innovation Academy different?

Led by actual brand and innovation leaders
behind successful Filipino and global companies.
Multidisciplinary by design
blending business strategy with psychology, sociology, technology, design thinking, and the humanities.
Multi-sensory, hands-on learning
through case studies, in-class tools, and real-world application, not just lectures.
Built for immediate impact
on your business, brand, or leadership chall;k;'lkenges.
Grounded in both practice and principle
featuring frameworks that are academically informed and field-proven through decades of real consulting work.

Meet the EXPERTS

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Aaron A. Palileo, MBA
CEO & Co-Founder
CIA Bootleg Manila

Lecturer, Ateneo De Manila University

Faculty, Ateneo Graduate School of Business

Certified Coach, Creative Education Foundations, USA

MBA, Asian Institute of Management

Program Director & Lead Facilitator
JR Ilagan, RPsy, PhD
Psychology Expert Faculty
Ateneo De Manila
Innovation Specialists: Guest Lecturers
Mara Yusingco, RPsy, PhD
Behavioral Science Expert Faculty, Ateneo De Manila
Innovation Specialists: Guest Lecturers
Debbie Rodrigo, ME
Organizational Design Expert Faculty
Ateneo De Manila

Master in Entrepreneurship, Social Enterprise Development Track

Innovation Specialists: Guest Lecturers
Paolo Abella
Co-Founder & Head Strategist
CIA Bootleg Manila

Expertise in brand strategy, storytelling & design, advertising and marketing

Education: New York Film Academy, Fine Arts at UP Diliman

Mentorship Team
Joanne Palileo
Co-Founder & Head Strategist
CIA Bootleg Manila

Expertise in brand strategy, psychology, clinical counselling, advertising & copywriting

Education MA in Clinical Psychology (candidate), Ateneo De Manila

AB Psychology, University of the Philippines

Future Studies & Speculative Design, Parsons School of Design the New School

Mentorship Team
Leslie Ramos
Director & Head Strategist
CIA Bootleg Manila

Expertise in omni-channel strategy, sales and key account management

Education: Interdisplinary Studies, Ateneo De Manila

Mentorship Team
Rodmark Barriga
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, Palamigan Co.

Pioneering sustainable ice production methods boosting local economies

Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB

Mentorship Team
Janine "Nin" Chiong
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, HABI Lifestyle & Roots Collective

Pioneering green fashion initiatives and sustainable industry practices

Faculty, Ateneo De Manila University

Mentorship Team
Tal De Guzman
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, Risque Designs

Merging traditional Filipino craftsmanship with modern design

Bringing cultural heritage to the forefront of fashion

Lecturer, College of Benilde & SoFA Design Institute

Mentorship Team
Maan Sicam
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)

CEO & Co-Founder, Happy Helpers

Transforming community service through sustainable job opportunities

Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB

Mentorship Team
Trish Lim-Francia
Teaching & Strategy Fellow
CIA Bootleg Manila

Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business

Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business

CEO & Co-Founder, Woven

Mentorship Team
Andoni Albert
CEO
Kation Technologies, Inc.
ICE Talk Speakers
Andrea Lorenzana
General Manager
Piandré Salon
ICE Talk Speakers
Barry Cruz
CEO
CEO, RUA Seguridad
ICE Talk Speakers
Choo Natividad
VP and Owner
Sophia Jewellery
ICE Talk Speakers
Dennis Balajadia
CEO
Dragon Edge Group
ICE Talk Speakers
Don Buhain
CEO
Rex Education
ICE Talk Speakers
Emily Balajadia
CMO
Dragon Edge Group
ICE Talk Speakers
Eric Lim
Co-Founder
Autokid Trucking Solutions
ICE Talk Speakers
Jayvee Reyes
CEO
Organica Nutrition
ICE Talk Speakers
Joe Magsaysay
Co-Founder
Potato Corner & GYUD Food
ICE Talk Speakers
Arch. Jojo Tolentino
CEO
AIDEA Inc.
ICE Talk Speakers
Marvin Tiu Lim
Chief Growth Strategist
MEGA Sardines

Co-Founder, Autokid Trucking Solutions

ICE Talk Speakers
Niña Terol
Co-Founder and CEO
Imaginable Impact
ICE Talk Speakers
Ryan Cruz
CEO
Nippon Hasha Inc.
ICE Talk Speakers

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