A masterclass series designed to shape the next generation of innovative business leaders.


THE INNOVATORS ACADEMY is a bold learning platform designed for forward-thinking entrepreneurs and executives ready to reimagine how they lead, create, and grow. Through immersive masterclasses, innovation sprints, and strategic tracks, THE INNOVATORS ACADEMY equips leaders with future-ready capabilities—grounded in insight, driven by creativity, and built for enterprise transformation.
A POWERFUL PARTNERSHIP:

A brand and innovation consultancy that helps organizations uncover deep consumer insights, define their core DNA, and design breakthrough strategies. Known for working with the likes of Ayala Corporation, Globe Telecom, Carmen’s Best, Potato Corner, and Serenitea, Bootleg brings creative firepower and strategic clarity to every learning experience.

The consulting and training arm of Ateneo De Manila University John Gokongwei School of Management (JGSOM). As a university-based hub, BRC fosters entrepreneurship and supports business leaders at every stage of growth—offering both public learning seminars and tailored workshops for companies seeking to scale or transform.
Whole Brain Thinking for High-Performance Leadership: Clarity, Creativity, Connection.

The best leaders are not the loudest in the room. They are the ones who understand how people think, and know how to bring out the brightest thinking in everyone around them. The Innovative Leader is built on a simple but powerful idea: leadership becomes exponentially more effective when you can flex across four core thinking styles, the Analyst, the Builder, the Connector, and the Dreamer.
In this immersive masterclass, you will diagnose your own leadership style, uncover your blind spots, and learn how to adapt your approach to different people, problems, and pressures. You will discover how to unlock the full intelligence of your team by balancing logic with imagination, structure with empathy, and decisiveness with curiosity.
Whether you're a founder, CEO, or team lead, this course equips you with tools to lead more humanly and more effectively.
How to Think, Prompt, and Lead with AI – Strategically and Creatively.

Generative AI is not a tech trend. It is a leadership capability. The leaders who learn to use it well will outthink, outmove, and outbuild those who do not. This course is built specifically for founders, CEOs, and Chief Strategy Officers who want to harness Gen AI as a co-pilot for sharper strategy, faster decisions, and bolder ideas.
You will learn the 3Ps of AI Leadership, Prepare, Prompt, and Polish, a practical framework for getting elite output from any AI tool. You will master the P.R.O.M.P.T. method for engineering high quality instructions, and learn how to ground AI in your enterprise truth so the answers are actually relevant to your business.
This is a Gen AI course built for strategic leaders – founders, CEOs, and Chief Strategy Officers – not technical officers. It focuses specifically on Generative AI as a leadership tool and does not cover advanced AI applications such as predictive AI, agentic AI, or machine learning systems.
How to discover what people truly need, and where your next breakthrough lies.

Inspiration-Finding is a research practice rooted in sociology and psychology that trains you to see what others overlook. This course equips entrepreneurs and executives with the mindset and human-science tools to uncover deep consumer truths, invisible tensions, and emerging needs - the kind that fuel brand reinvention, product innovation, and strategic growth. Using Bootleg's 4 Layers of Needs framework alongside hands-on methods in ethnography, observational research, journey mapping, and needs analysis, you'll learn how to read cultural signals, decode behavior, and transform surface-level observations into high-value insight territories that resonate at a deeply human level.
This course equips entrepreneurs and executives with the mindset and human science tools that fuel brand reinvention, product innovation, and strategic growth.
How to think differently, imagine boldly, and generate ideas that matter.

Creativity is a discipline that can be developed, practiced, and deployed on demand. This course builds the one capability every entrepreneur and executive needs today: the ability to generate powerful ideas under pressure, and shape them into something real.
Through a mix of mental models, ideation techniques, and experiential tools, participants will develop a more Creative Mindset - one that breaks past habitual thinking, challenges assumptions, and opens up new ways of seeing, solving, and creating. You'll also learn idea generation frameworks that will allow you to innovate your company, seize business opportunities, and solve management problems.
How to define what your brand truly stands for—and make it unforgettable.

This course gives entrepreneurs and leaders the tools to design their Brand DNA and Brand Identity Strategy: the foundational blueprint that sharpens your marketing strategies, aligns your team, and sets the direction for long-term growth. Using frameworks and processes practiced by CIA Bootleg Manila with brands like Serenitea, Autokid, Carmen's Best, Potato Corner, Beach Hut, and AC Health, participants will uncover the internal truths, customer aspirations, and cultural forces that shape a brand's identity.
You'll leave with a clear, compelling, and actionable strategic brand identity—one that doesn't just look good, but drives connection, consistency, and business growth.
Understanding Yourself as the Foundation of Leadership, Performance, and Growth.

The biggest catalyst, and the biggest inhibitor, of your enterprise's growth is you. Your character, attitudes, values, capabilities, and drive are the vital elements that determine how you lead teams, make decisions under pressure, pursue innovation, and sustain the energy to build something that lasts.
This course on Self Mastery introduces the participants to the seven self-mastery skills essential to leadership excellence. It begins with understanding yourself: how you think, how you feel, how you decide, how you communicate, and how you lead. This course is designed for entrepreneurs, executives, and professionals who want to unlock the full range of their human capability — and use that knowledge to perform, relate, and lead at a higher level.
How to translate your brand's promise into immersive customer experiences.

Product. Price. Place. Promotion. For decades, the 4Ps defined how businesses went to market. But today's customers don't just buy products, they choose experiences. They remember how a brand made them feel, how a space looked, how a team member treated them, how every detail either reinforced or contradicted the brand's promise. In a world of fragmented attention and rising expectations, the 4Ps are no longer enough.







Lecturer, Ateneo De Manila University
Faculty, Ateneo Graduate School of Business
Certified Coach, Creative Education Foundations, USA
MBA, Asian Institute of Management



Master in Entrepreneurship, Social Enterprise Development Track

Expertise in brand strategy, storytelling & design, advertising and marketing
Education: New York Film Academy, Fine Arts at UP Diliman

Expertise in brand strategy, psychology, clinical counselling, advertising & copywriting
Education MA in Clinical Psychology (candidate), Ateneo De Manila
AB Psychology, University of the Philippines
Future Studies & Speculative Design, Parsons School of Design the New School

Expertise in omni-channel strategy, sales and key account management
Education: Interdisplinary Studies, Ateneo De Manila

Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, Palamigan Co.
Pioneering sustainable ice production methods boosting local economies
Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB

Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, HABI Lifestyle & Roots Collective
Pioneering green fashion initiatives and sustainable industry practices
Faculty, Ateneo De Manila University

Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, Risque Designs
Merging traditional Filipino craftsmanship with modern design
Bringing cultural heritage to the forefront of fashion
Lecturer, College of Benilde & SoFA Design Institute

Master in Entrepreneurship, Social Enterprise Development (AGSB)
CEO & Co-Founder, Happy Helpers
Transforming community service through sustainable job opportunities
Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, AGSB

Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business
Adjunct Faculty, Master in Entrepreneurship: Social Enterprise Development, Ateneo Graduate School of Business
CEO & Co-Founder, Woven












Co-Founder, Autokid Trucking Solutions


The Innovators Academy is a learning platform designed for entrepreneurs, executives, and leaders who want to improve how they think, lead, and grow their businesses. It offers hands-on masterclasses focused on innovation, strategy, and leadership.
This program is ideal for founders, CEOs, managers, and professionals who want to build future-ready skills, improve decision-making, and drive innovation in their organizations.
These are not lecture-based sessions. Each course is hands-on and experiential, combining short lectures with exercises, real-world applications, and practical tools you can immediately use in your business.
Yes. Each course is designed to produce real outputs that you can apply directly to your business, team, or leadership challenges.
All sessions are held onsite at Ateneo de Manila University, specifically at Room SOM 402 in Katipunan, Quezon City.
Each course runs across multiple sessions, typically once a week from 2:00 PM to 6:00 PM. Exact dates vary depending on the course.
Course fees range from ₱25,000 to ₱35,000 (before VAT), depending on the topic.
No. The courses are designed for business leaders, not technical specialists. For example, the AI course focuses on strategy and leadership, not coding.