Strategy + Design

CIA Bootleg was instrumental in allowing us to really dig deep on how our brand is currently being perceived in the marketplace. Having been around for a few years, we needed to re-evaluate where we were and where to go. Working with CIA Bootleg was truly eye-opening in their approach and professionalism at being able to achieve this. They went beyond expectations and were far more effective in achieving our goals than any other group we've worked with in the past. I highly recommend their services to anyone who wishes to explore a different and more meaningful approach.

"I had a great time working with Bootleg and I like how dynamic their team is and how holistic their approach to brand strategy is. The strategy provided was sound and consistent with the research done and the outputs produced align well with it. Until today, we use the same work they provided many years ago as one of our tools in making the right, sustainable brand/marketing decisions"

"Working with Bootleg helped me deliver the necessary upgrades to Serenitea’s business model. I became a better brand and marketing strategist. Now I’m more confident in collaborating with bigger brands. It helped redefine our brand as one that is clearly different in the market and with the ability to withstand food waves or crazes."

“Working with bootleg was one of the best decisions we made in our business. Before tapping them, our brand identity was vague and our messaging to our customer was not clear. Bootleg was able to help us by carefully studying our unique business industry, our target market, and our past customers. The immediate output helped us identify major key opportunities which we are aggressively pursuing today. Together with their design team, Bootleg was also able to overhaul our inconsistent brand image. Today, we can safely say that our branding, messaging, targeting and our positioning has greatly improved.”

Considering that innovation is quite complex as a subject matter, we really took time and carefully looked for a consultant whom we can partner with in building the knowledge and skills of our people on the said discipline. This is how we got connected with CIA Bootleg Manila, described by a former colleague to be the “gurus of innovation.” After working with CIA Bootleg, I can attest to that description. They were quick to respond and really took time to understand our business needs. They transformed a complicated topic into structured modules that are easy to understand. They also patiently coached our innovation newbies in their learning journey. We are more than pleased by their sense of professionalism, creativity and expertise.