We are a team of

Psychologists

Sociologists

Entrepreneurs

Branding Experts

MARKETING Experts

Educators

Artists

Designers

Strategists

Data Analysts

Who We Are

CIA Bootleg Manila (CBM) is a brand and innovation consultancy firm composed of creative minds with different backgrounds, disciplines and methods. Our interdisciplinary approach to research and strategy allows us to uncover deeper insights, generate groundbreaking ideas and create engaging learning experiences.

Our Story

Our Mission

To help organizations create impactful improvements.

To find new ways to serve people by uncovering latent needs and behaviors.

We create products, services, experiences and programs that are effective and engaging.

We help organizations find opportunities.

Our Vision

To fuel innovation through interdisciplinarity and creativity

Meet the Heads

Our team

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Our team

Human Scientists
Audrey
Researchers & Analysts
Billy
Researchers & Analysts
Chaz
Educators & Consultants
Debbie
Human Scientists
Edz
Project Managers
Gela
Designers & Creatives
Jeff
Designers & Creatives
Job
Human Scientists
Justin
Project Managers
Lara
Educators & Consultants
Lito
Human Scientists
Mara
Designers & Creatives
Marty
Human Scientists
Michelle
Researchers & Analysts
Mike
Researchers & Analysts
Nas
Human Scientists
Niel
Designers & Creatives
Oka
Human Scientists
Papo

What our clients like about us

We are RELENTLESSLY evidence-based
We are IRREVERENT with fresh new perspectives
We are MULTIDISCIPLINARY
We are CREATORS and INNOVATORS

What we like about our clients

Entrepreneurial, Innovative
Decisive
Irreverent to traditional methods
Open, Understanding, Trusting

Creative Intelligence Associates: The Brand Architect Group

CIA was founded in 1984 in Japan by highly successful brand strategists, architects and designers with international experience and vision.

VISIT WEBSITE

Our Collaborators

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Design & Creatives

Digital & Tech

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F&B and Hospitality

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Industry Experts

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Research & Strategizing Process

Insighting
External Insighting
  • Global Trends & Best Practices
  • Local Market Trends
  • Sociological Immersion
  • Expert Interviews
  • Customer Interviews
  • Competitor Analysis
Internal Insighting
  • Historical Performance
  • Interviews: Execom, Employees
  • Interview: Loyal Customers
  • Brand & Marketing Audit
  • Operations & HR Assessment
Integration
  • Brand, Business & Growth Strategies
  • Customer & Stakeholder Experience
  • Marketing Strategies
  • Others: Operations & Organizational Strategies
Ideation
Integration
  • External & Internal Insights Opportunities & Threats Identification
  • Strengths & Weaknesses Discovery
Strategizing
  • Brand, Business Model & Growth Strategies
  • Customer & Stakeholder Experience
  • Marketing, Operations & Organizational Strategies
Incubation
  • Prototyping & Testing 
  • Screening & Selecting
  • Business Casing & Scenario Planning
Implementation
  • Implementation & Launch Plans.
  • Graphic Design, Content Creation
  • Pilot Testing (Prototyping)
  • Implementation Guidance
  • Monitoring  & Finetuning

Our Processes & Philosophies

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