We are a team of
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Psychologists
Sociologists
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Entrepreneurs
Branding Experts
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MARKETING Experts
Educators
Artists
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Designers
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Strategists
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CIA Bootleg Manila (CBM) is a brand and innovation consultancy firm composed of creative minds with different backgrounds, disciplines and methods. Our interdisciplinary approach to research and strategy allows us to uncover deeper insights, generate groundbreaking ideas and create engaging learning experiences.
CIA Bootleg Manila was formed when Bootleg Innovation Design, a brand and creative strategizing firm in the Philippines partnered with Creative Intelligence Associates (CIA), Tokyo’s oldest and most successful brand consultancy firm.
Over the years, we have worked with organizations of different sizes and situations, delving into a variety of industries in both the Philippines and Japan -- beauty & personal care, fashion & retail, food & beverages, financial services, health & wellness, hospitality, real estate, architecture, urban planning & infrastructure, and education, among others.
We have helped companies gain a better understanding of their markets and consumers, generated innovative corporate & brand strategies, designed relevant products & services, and delivered effective management education programs.
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To help organizations create impactful improvements.
To find new ways to serve people by uncovering latent needs and behaviors.
We create products, services, experiences and programs that are effective and engaging.
We help organizations find opportunities.
To fuel innovation through interdisciplinarity and creativity
CIA was founded in 1984 in Japan by highly successful brand strategists, architects and designers with international experience and vision.
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Highest academic achievements:
- BA Speech Communication, UP Diliman
Other affiliations:
- Account Director, A+B Expedio Inc.
Highest academic achievements:
- BA Political Science, Ateneo de Manila University
Additional training/education:
- Entrepreneurial Leadership and Strategic Management Program (ELSMP), AIM-Asian Center for Entrepreneurship
Other affiliations:
- Contributing writer, Tatler Dining Philippines, Spot.Ph, The Post.Ph, F & B Report, Epicure Asia (Singapore)
- Brand and marketing consultant for some of the Philippines’ top chefs and restaurants
Highest academic achievements:
- BA Sociology, University of Oregon
Additional (advanced) education / training:
- Food Business Innovation, Le Cordon Bleu
- Hotel & Restaurant Management, Stanmore Business School
Other affiliations:
- Founder & Managing Director, Food Agency
- Hospitality Consultant, Secret Sauce
Highest academic achievements:
- Master in Entrepreneurship, Social Enterprise Development, Ateneo Graduate School of Business
Additional (advanced) education / training:
- BFA Art Management, Ateneo de Manila University
- Fashion Design, SoFA Design Institute
- BS Entrepreneurship, The One School
Other affiliations:
- Part time faculty, De La Salle College of Saint Benilde - Fashion Design and Merchandising Program
- Founder & CEO, Risqué Designs
- Co-founder, Konstrata Leather
- Co-founder, Sigla Physiotherapy
- Consultant & Master Trainer, Phil. Chamber of Commerce and Industry (PCCI)
Highest academic achievements:
- Master in Entrepreneurship, Social Enterprise Development, Ateneo Graduate School of Business
Other affiliations:
- Co-Founder, Happy Helpers
- Bayan Academy Senior Fellow
- Adjunct Professor, AGSB
Highest academic achievements:
- Master in Entrepreneurship, Social Enterprise Development, Ateneo Graduate School of Business
Additional (advanced) education / training:
- MBA, Regis Program (Ateneo Graduate School of Business)
- BSE Biology (UP Diliman)
Other affiliations:
- Co-Founder/CEO, Palamigan Co.
- President, Society for the Advancement of Professional Social Entrepreneurship (SAPSE)
- Senior Fellow, Bayan Family of Foundations
- Fellow, Korea International Cooperation Agency (KOICA/Global Civic Sharing)
- Adjunct Professor, AGSB
- Consultant, Project Steady: Asia, RockEd Philippines
Highest academic achievements:
- Master in Entrepreneurship, Major in Social Enterprise Development, Ateneo Graduate School of Business
Other affiliations:
- Instructor, Ateneo de Manila University
- Consultant, Bayan Academy
- General Manager and Co Founder, Habi Footwear and Lifestyle
Highest academic achievements:
- Masters in Business Management (MBM), Asian Institute of Management
- AB Political Science, Ateneo De Manila University
Additional (advanced) education / training:
- Economic Analysis and Data Analytics (LinkedIn Training Certification)
- Business Process Improvement (LinkedIn Training Certification)
Other affiliations:
- Resource Person/Lecturer Ateneo Graduate School of Business Center for Continuing Education
- Senior Fellow, Bayan Academy Family of Foundations
- Co-founder, Point Black Learning and Strategy Agency
Highest academic achievements:
- BS Applied Physics with Applied Computer Systems
Additional (advanced) education / training:
- Sustainability Strategy and Reporting (Global Reporting Initiative)
- Advanced Semiotics Masterclass (Market Research Society | UK)
- Project Management Specialization (Google via Coursera)
- Social Entrepreneurship for Sustainable Development (ADMU x National University of Singapore)
Other affiliations:
- Managing Director, Work In Progress Strategic Consultancy Inc.
- Management Consultant, Management Strategies
Highest academic achievements:
- Master in Entrepreneurship, Ateneo Graduate School of Business
Additional (advanced) education / training:
- (Incoming) Doctor in Sustainability, UPOU
Other affiliations:
- Bayan Family of Foundations
- Bayan Innovation Group
Highest academic achievements:
Bachelor’s Degree (BS Management, Major in Communications Technology Management)
Other affiliations:
- Co-owner (PC Builds by Mac and MacMan Gadgets)
- Former affiliations:
- PLDT
- Smart Communications
- Unilever Philippines
- Globe Telecom
- Concepcion-Carrier Air Conditioning Co.
Highest academic achievements:
- Master Degree in Architecture from the Southern California Institute of Architecture
- Degree in Business Administration from Seikei University, Tokyo.
Other affiliations:
- Founder of Thought Kitchen, which helps companies like Marriot Hotel Nagoya and Bosch Tokyo with their brand strategy, corporate structure and customer experience design.
- Former Strategy Advisor of Creative Intelligence Associates (CIA)
- Worked for 16 years in Sony Corporation acting as space UX designer, R&D UX designer, product planner and business producer for various Sony divisions.
Highest academic achievements:
- BS Management, Major in Communications Technology Management - Ateneo de Manila University (2014)
Other affiliations:
- Account & Creative Consultant, MediumX, Inc.
Highest academic achievements:
- Master in Counseling Psychology, Ateneo De Manila University
- (ongoing) PhD in Psychology, Ateneo De Manila University
Additional (advanced) education / training:
- Leading with Behavioral Science, Kellogg Executive Education
Other affiliations:
- Part-time lecturer, Ateneo De Manila University Psychology Department
- Partner for Strategic Partnerships, Insights Assessment Consultancy
Highest academic achievements:
- PhD in Human Geography (La Trobe University)
- MA in Sociology (Ateneo de Manila)
- BA in Social Sciences and BS in Physics (Ateneo de Manila)
Additional (advanced) education / training:
- Postdoctoral Fellow at the Centre for Sustainable Communities, University of Canberra (2021-2022)
- Postdoctoral Fellow at the Sydney Environment Institute, University of Sydney (2023-2024)
Other affiliations:
- Lecturer (School of Social & Political Sciences at the University of Melbourne)
- Research Affiliate (Philippine Institute at the Australian National University)
- Research Affiliate (Sydney Environment Institute at the University of Sydney)
- Member, Community Economies Research Network (CERN) and Institute of Australian Geographers (IAG)
Highest academic achievements:
- Master in Entrepreneurship, Ateneo Graduate School of Business
Additional (advanced) education / training:
- Diploma in Organization Development, Center for Organization Research and Development,
Ateneo de Manila University, Certified Canfield Methodology Trainer, The Canfield Training Group
Other affiliations:
- Transformation Strategist, Firesprings Consulting
- Senior Fellow, Society of Bayan Fellows, Bayan Family of Foundations
Highest academic achievements:
- BA Communication Research (UPD)
- Masters in Business Administration (UPD)
Additional (advanced) education / training:
- Ethnographic Research Methods (University of Aberdeen, Scotland)
Other affiliations:
- Board of Directors at Foundree Inc.
- Entrepreneur, Hiraya Childhood Play Farm
Highest academic achievements:
- PhD in Psychology, MA in Counseling Psychology (Ateneo de Manila University)
Additional (advanced) education / training:
- Play Therapy Training
Other affiliations:
Lecturer - Ateneo de Manila University
Clinical Psychologist, Partner & Director for Personnel - GrayMatters Psychological & Consultancy, Inc
Research Lead - Neighborhood
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