Brand Strategy

Creative and Innovative Brand Solutions

CIA Bootleg Manila elevates brands to greater heights by ideating brand and marketing strategies, designed to make our clients' brands deeply relevant to its customers and unique from its competitors. We do this through a unique, multidisciplinary process of psychological and sociological consumer insighting, semiotics research, competitive analysis, trends analyses, and brand immersion.

Customized Projects

Serenitea: Future-proofing a Homegrown Brand

Project Champions

CEO & Founder
Serenitea: Future-proofing a Homegrown Brand
YEAR :
2014
Groundbreaking insights on the consumers and the market allowed CIA Bootleg Manila to identify and design Serenitea’s DNA and brand experience, expressed by a new product strategy, visual identity and a more compelling tagline - “Have a Moment of Serenitea.”

“Working with Bootleg helped me deliver the necessary upgrades to Serenitea’s business model. I became a better brand and marketing strategist. Now I’m more confident in collaborating with bigger brands. It helped redefine our brand as one that is clearly different in the market and with the ability to withstand food waves or crazes."

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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AC Health: Brand Architecture and Strategy

Project Champions

CEO, President, Strategy and Business Development Head, Marketing & CX Consultant
AC Health: Brand Architecture and Strategy
YEAR :
2021
CIA Bootleg Manila spearheaded an intensive strategy and research project to help AC Health integrate Healthway and QualiMed under one clear, cohesive, and compelling brand architecture.

“Working with Bootleg yielded productive results and the folks working on our project were very accommodating, investing time and effort in understanding what the client's real needs were. They were quite flexible in the quali-quanti research design tweaks which were necessary for the establishment of baseline data. I don't doubt at all that CBM will at least double your client base in the next 10 years because you truly partner with your client in arriving at the appropriate brand-skewed strategies. You are not a service provider, you are a partner.”

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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Autokid Truck Solutions: From a Surplus Truck Importer to a Growth Champion

Project Champions

CEO, COO and President.
Autokid Truck Solutions: From a Surplus Truck Importer to a Growth Champion
YEAR :
2017
CIA Bootleg Manila helps a young company evolve from an importer of surplus commercial vehicles into a complete trucking solutions provider, captured by its promise and tagline “We Drive Your Business.”. Within five years, Autokid becomes one of the country’s growth champions and the Financial Times’ Top 500 High-Growth Companies in Asia-Pacific for 2023.

“Working with Bootleg was one of the best decisions we made in our business. Before tapping them, our brand identity was vague and our messaging to our customer was not clear. Bootleg was able to help us by carefully studying our unique business industry, our target market, and our past customers. The immediate output helped us identify major key opportunities which we are aggressively pursuing today. Together with their design team, Bootleg was also able to overhaul our inconsistent brand image. Today, we can safely say that our branding, messaging, targeting and our positioning has greatly improved.”

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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Sophia Jewellery: Honoring the Story of Women

Project Champions

Vice President for Operations
Director & Vice President for Operations
Sophia Jewellery: Honoring the Story of Women
YEAR :
2021
CIA Bootleg Manila’s research and strategy process transformed Sophia Jewellery from an old retail business into a fine jewelry brand (with several sub-brands) that honors the different personal stories people attach to each of their pieces.

"Working with CBM was a delight. CBM's output exceeded my expectations. They were always 3 steps ahead of us. They knew exactly what I needed. Because of CBM, our organization has a clear brand DNA and accompanying strategies."

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Awakening the Sleepasil Brand

Project Champions

Co-Founders
Awakening the Sleepasil Brand
YEAR :
2022
CIA Bootleg Manila delved into of the phenomenon of sleep and rest, which gave Organica the power to redefine Sleepasil and reinforce its relationship with its customers and stakeholders.

“We always look forward to working with CIA Bootleg; though they sometimes make us feel inadequate when listening to their output and recommendations --wow, husay! bakit nga ba namin hindi naisip iyon? Whenever we have new product ideas, CIA Bootleg is our go-to agency to help us clarify, refine, and build a better business case for it. As a result, Organica is now primed for much bigger growth because of our robust (new) products portfolio. More than being truly great in their work, they are such a joy and so easy to work with that we've come to see them as permanent partners.”

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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The Heroes of Jose Rizal University

Project Champions

President
The Heroes of Jose Rizal University
YEAR :
2021
CIA Bootleg Manila helped to solidify the school’s pedagogy and value proposition by extracting its essence and creating a strong brand identity that reflected the values, motivations and life stories of its entire community. “Find Your Inner Hero” became a mantra that resonated with all its members, and it shaped all the experiences that would emanate from JRU – from the journey of the students, faculty and staff, to the design and execution of the curricula, services, marketing campaigns and overall future direction.

“CBM is a thoroughly creative, competent, professional and responsive organization. It was quite seamless to work with them, going through an almost 1-year project during the pandemic. We are a 100-year-old university, and needed -- amidst the pandemic and our centenary - a revisit and path forward of our brand. CBM gave us a research-based pathway, that we started implementing last year. We've totally revised our branding, challenging our students to "Find Your Inner Hero." That has resonated so far. We really like the way CBM moved beyond the brand itself, into applications, by providing an exhaustive set of projects to move the brand forward.”

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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The Future of Mega Sardines

Project Champions

Chief Growth Officer and Vice President for Sales and Marketing
The Future of Mega Sardines
YEAR :
2020
CIA Bootleg Manila did a comprehensive study on the sardine, canned and general food industry to lay out new opportunities for Mega Sardines to solidify its dominance. Our insights led to a redefined brand DNA, a refreshed brand identity system, and a portfolio of products that capture the spirit of simple joys in life.

"CBM was able to help us improve the brand’s positioning and craft a roadmap of the future. CBM was able to craft a refined strategy for Mega Sardines. We believed that CBM was the best strategic/insighting partner based on their experiences with other brands/companies. With the research done by CBM, they uncovered some unsaid truths about the brand which helped us in crafting the brand DNA and it's future role in the industry. The recommendations were sound and all ideas were very strategic."

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Innovation Design
Processes and Philosophies

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