Brand Strategy

“Working with Bootleg helped me deliver the necessary upgrades to Serenitea’s business model. I became a better brand and marketing strategist. Now I’m more confident in collaborating with bigger brands. It helped redefine our brand as one that is clearly different in the market and with the ability to withstand food waves or crazes."

“Working with Bootleg was one of the best decisions we made in our business. Before tapping them, our brand identity was vague and our messaging to our customer was not clear. Bootleg was able to help us by carefully studying our unique business industry, our target market, and our past customers. The immediate output helped us identify major key opportunities which we are aggressively pursuing today. Together with their design team, Bootleg was also able to overhaul our inconsistent brand image. Today, we can safely say that our branding, messaging, targeting and our positioning has greatly improved.”

"Working with CBM was a delight. CBM's output exceeded my expectations. They were always 3 steps ahead of us. They knew exactly what I needed. Because of CBM, our organization has a clear brand DNA and accompanying strategies."

“We always look forward to working with CIA Bootleg; though they sometimes make us feel inadequate when listening to their output and recommendations --wow, husay! bakit nga ba namin hindi naisip iyon? Whenever we have new product ideas, CIA Bootleg is our go-to agency to help us clarify, refine, and build a better business case for it. As a result, Organica is now primed for much bigger growth because of our robust (new) products portfolio. More than being truly great in their work, they are such a joy and so easy to work with that we've come to see them as permanent partners.”

“CBM is a thoroughly creative, competent, professional and responsive organization. It was quite seamless to work with them, going through an almost 1-year project during the pandemic. We are a 100-year-old university, and needed -- amidst the pandemic and our centenary - a revisit and path forward of our brand. CBM gave us a research-based pathway, that we started implementing last year. We've totally revised our branding, challenging our students to "Find Your Inner Hero." That has resonated so far. We really like the way CBM moved beyond the brand itself, into applications, by providing an exhaustive set of projects to move the brand forward.”

"CBM was able to help us improve the brand’s positioning and craft a roadmap of the future. CBM was able to craft a refined strategy for Mega Sardines. We believed that CBM was the best strategic/insighting partner based on their experiences with other brands/companies. With the research done by CBM, they uncovered some unsaid truths about the brand which helped us in crafting the brand DNA and it's future role in the industry. The recommendations were sound and all ideas were very strategic."