Brand Strategy
Creative and Innovative Brand Solutions
CIA Bootleg Manila elevates brands to greater heights by ideating brand and marketing strategies, designed to make our clients' brands deeply relevant to its customers and unique from its competitors. We do this through a unique, multidisciplinary process of psychological and sociological consumer insighting, semiotics research, competitive analysis, trends analyses, and brand immersion.
Customized Projects
Serenitea: Future-proofing a Homegrown Brand
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Project Champions
“Working with Bootleg helped me deliver the necessary upgrades to Serenitea’s business model. I became a better brand and marketing strategist. Now I’m more confident in collaborating with bigger brands. It helped redefine our brand as one that is clearly different in the market and with the ability to withstand food waves or crazes."
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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AC Health: Brand Architecture and Strategy
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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Autokid Truck Solutions: From a Surplus Truck Importer to a Growth Champion
Project Champions
“Working with Bootleg was one of the best decisions we made in our business. Before tapping them, our brand identity was vague and our messaging to our customer was not clear. Bootleg was able to help us by carefully studying our unique business industry, our target market, and our past customers. The immediate output helped us identify major key opportunities which we are aggressively pursuing today. Together with their design team, Bootleg was also able to overhaul our inconsistent brand image. Today, we can safely say that our branding, messaging, targeting and our positioning has greatly improved.”
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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Sophia Jewellery: Honoring the Story of Women
Project Champions
"Working with CBM was a delight. CBM's output exceeded my expectations. They were always 3 steps ahead of us. They knew exactly what I needed. Because of CBM, our organization has a clear brand DNA and accompanying strategies."
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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Awakening the Sleepasil Brand
Project Champions
“We always look forward to working with CIA Bootleg; though they sometimes make us feel inadequate when listening to their output and recommendations --wow, husay! bakit nga ba namin hindi naisip iyon? Whenever we have new product ideas, CIA Bootleg is our go-to agency to help us clarify, refine, and build a better business case for it. As a result, Organica is now primed for much bigger growth because of our robust (new) products portfolio. More than being truly great in their work, they are such a joy and so easy to work with that we've come to see them as permanent partners.”
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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The Heroes of Jose Rizal University
Project Champions
“CBM is a thoroughly creative, competent, professional and responsive organization. It was quite seamless to work with them, going through an almost 1-year project during the pandemic. We are a 100-year-old university, and needed -- amidst the pandemic and our centenary - a revisit and path forward of our brand. CBM gave us a research-based pathway, that we started implementing last year. We've totally revised our branding, challenging our students to "Find Your Inner Hero." That has resonated so far. We really like the way CBM moved beyond the brand itself, into applications, by providing an exhaustive set of projects to move the brand forward.”
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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The Future of Mega Sardines
Project Champions
"CBM was able to help us improve the brand’s positioning and craft a roadmap of the future. CBM was able to craft a refined strategy for Mega Sardines. We believed that CBM was the best strategic/insighting partner based on their experiences with other brands/companies. With the research done by CBM, they uncovered some unsaid truths about the brand which helped us in crafting the brand DNA and it's future role in the industry. The recommendations were sound and all ideas were very strategic."
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
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Asian Vision Rebrand
Project Champions
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
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Crafting the Future of Joy: Carmen’s Best Brand Transformation
Project Champions
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
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FLUFF: Life Made Light
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
The Laundryhood: Rebranding for the Greater Good
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
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MONO: The Art of One
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
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Now & Later: Nutriments for the Now Generation
Project Champions
Project Champions
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
Sagada Cellar Door: Awakening Spirits with Sagada’s Soul
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
Samgyupsalamat K-Food: Have a K-Good Time!
Project Champions
Project Champions
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LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
LIFE LAB: In-house innovation center for Personal Collection
Project Champions
LIFE Lab for Personal Collection
“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“
Project Champions
MORE
