Research & Strategizing Process
- Global Trends & Best Practices
- Local Market Trends
- Sociological Immersions (Stores, Homes)
- Expert Interviews
- Psych Interviews: Customers
- Competitor Analysis
- Historical Performance
- Interviews: Execom, Employees
- Psych Interviews: Loyal Customers
- Brand & Marketing Audit
- Operations & HR Assessment
- External & Internal Insights
- Opportunities & Threats Identification
- Strengths & Weaknesses Discovery
- Brand, Business Model & Growth Strategies
- Customer & Stakeholder Experience
- Marketing, Operations & Organizational Strategies
- Prototyping & Testing
- Screening & Selecting
- Business Casing & Scenario Planning
- Implementation & Launch Plans
- Graphic Design, Content Creation
- Pilot Testing
- Implementation Guidance
- Monitoring & Finetuning
Research & Strategizing Principles
Insighting Principles
Psychological
CIA Bootleg Manila translates the identified insights into brand strategies that cover major strategic concerns (i.e. brand architecture, corporate long-term direction, brand promise and positioning) and tactical programs (i.e. new products and services, integrated marketing communications, operations and organizational interventions).
Sociological
Holistic
Exhaustive
Ideation Principles
Creative (Differs, Delivers & Delights)
Evidence-based & Insight-driven
Multidisciplinary
CIA Bootleg Manila translates the identified insights into brand strategies that cover major strategic concerns (i.e. brand architecture, corporate long-term direction, brand promise and positioning) and tactical programs (i.e. new products and services, integrated marketing communications, operations and organizational interventions).
.jpg)
Learning Laboratories Process
Understand
Identify the learning objectives & goals
Immerse
Research the latest academic principles, best practices & international trends
Design
Design the learning experience
Inspire
Deliver the course
Principles
Our workshops and training programs abide by the principles of delivering effective learning
Collaborate
Participants will be given the chance to work with and learn from their peers
Create
Learners produce insights and ideas
Investigate
Actively locating and evaluating content themselves
Contemplate
Learners are given the opportunities to make connections and make meaning in order to deepen their understanding
Communicate
Students deepen their knowledge by communicating what they have learned
