Growth Strategy & Opportunity Seeking

Broadening our Clients’ Horizons

CIA Bootleg Manila discovers new opportunities for growth by identifying market gaps, customer needs, competitor vulnerabilities and latent corporate strengths.

Customized Projects

Enhancing the Sophia Brand

Project Champions

Vice President for Operations
Enhancing the Sophia Brand
YEAR :
2021
CIA Bootleg Manila’s research and strategy process transformed Sophia Jewellery from an old retail business into a fine jewelry brand (with several sub-brands) that honors the different personal stories people attach to each of their pieces.

"Working with CBM was a delight. CBM's output exceeded my expectations. They were always 3 steps ahead of us. They knew exactly what I needed. Because of CBM, our organization has a clear brand DNA and accompanying strategies."

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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Opening New Doors for Organica

Project Champions

Co-Founders
Opening New Doors for Organica
YEAR :
2020
CIA Bootleg Manila’s processes outlined new business opportunities for Organica to penetrate in the nutraceutical market. What followed was the creation of two new brands born out of different market insights, each with their own unique identities and strategies.

“We always look forward to working with CIA Bootleg; though they sometimes make us feel inadequate when listening to their output and recommendations --wow, husay! bakit nga ba namin hindi naisip iyon? Whenever we have new product ideas, CIA Bootleg is our go-to agency to help us clarify, refine, and build a better business case for it. As a result, Organica is now primed for much bigger growth because of our robust (new) products portfolio. More than being truly great in their work, they are such a joy and so easy to work with that we've come to see them as permanent partners.”

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Aidea Innovation Masterclass | Innovation Strategy Philippines

Project Champions

Arch. Jojo Tolentino – CEO, Dr. Jet Magsaysay – Strategy Director
Aidea Corporate Planning Team
Aidea Innovation Masterclass | Innovation Strategy Philippines
YEAR :
2023
CIA Bootleg Manila partnered with Aidea, the Philippines’ most awarded architecture firm (ranked 40th globally in the 2023 World Architecture 100), to co-design and deliver a high-impact Innovation Masterclass and Innovation Hackathon Series. This was not just a creative sprint — it was the foundation for a new way of thinking across the firm.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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BIG: The Bright Ideas Gathering

Project Champions

Jerome Tuguin – CEO & President, Personal Collection
Kim Evangelista – Chairperson for Innovation
BIG: The Bright Ideas Gathering
YEAR :
2024
CIA Bootleg Manila partnered with LifeLab, Personal Collection’s in-house innovation center, to create and launch BIG — the Bright Ideas Gathering: an innovation expo showcasing the most powerful intrapreneurial ideas from over 400 PC employees. Built on the foundation of the LIKHA Creativity & Innovation Camp, BIG proved that great ideas don’t just come from the top — they thrive at every level of the organization.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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ELT Camp 2.0: Innovation Challenges

Project Champions

Jerome Tuguin – CEO & President, Personal Collection
Kim Evangelista – Chairperson for Innovation, PC
ELT Camp 2.0: Innovation Challenges
YEAR :
2024
CIA Bootleg Manila teamed up once again with LifeLab, Personal Collection’s in-house innovation team, to launch ELT Camp 2.0: Innovation Challenges — a bold, year-round platform that embeds innovation into the heart of leadership. With at least 4 real-world innovation challenges scheduled across the year, this next-gen camp empowers 40 Expanded Leadership Team (ELT) members to not only manage the business — but to reimagine it.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Mega Fish: Jumpstarting the Pipeline of Revolutionary New Products

Project Champions

MEGA Prime Foods Executive Committee
Mega Fish: Jumpstarting the Pipeline of Revolutionary New Products
YEAR :
2024
After helping Mega Prime Foods understand their customers and refine their brand strategies back in 2020, CIA Bootleg Manila reunited with their executive committee in 2024 to reignite their innovation engine. The result: MEGA FISH—an 8-week Future Innovations & Strategy Hub designed to develop the next wave of game-changing products in the canned fish category.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

Innovation Design
Processes and Philosophies

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