LIFE Lab for Personal Collection

Project Champions

President and Chairperson, Innovation & New Product Categories Committee
LIFE Lab for Personal Collection
YEAR :
2023
CIA Bootleg Manila developed systems and frameworks to institutionalize innovation within Personal Collection, creating an in-house innovation center of excellence, called LIFE Lab (Leading Innovations & Fostering Entrepreneurship).

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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AC Health: Brand Architecture and Strategy

Project Champions

CEO, President, Strategy and Business Development Head, Marketing & CX Consultant
AC Health: Brand Architecture and Strategy
YEAR :
2021
CIA Bootleg Manila spearheaded an intensive strategy and research project to help AC Health integrate Healthway and QualiMed under one clear, cohesive, and compelling brand architecture.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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PILL for Unilab

Project Champions

Senior Vice President and Head of Corporate Services and Workplace Experience
PILL for Unilab
YEAR :
CIA Bootleg Manila designed an immersive “learning and doing” program for the members of Unilab’s PSG Division revolving around Creativity, Innovation, and Design, called PSG Innovation Learning Lab (PILL).

"The Property Services Group, or PSG, is a very unique group in the organization whose sole purpose is to provide a variety of services to Unilab employees in order to enable them to efficiently and effortlessly perform their functions. It is in this desire for innovation and service improvement that we called on the expertise of Bootleg. From the onset, the experience working with the Bootleg team was a joy because they really listened to how our diverse group currently functions, what its challenges were, and where it wanted to go. And then they created PILL – PSG’s Innovation Learning Laboratory: a tailor made, intensive 6-month program integrating lectures and exercises from leaders in the different industries and fields of study. What resulted was no less than magical. The entire 6-month PILL program undoubtedly changed us all. It changed the way we saw things. It changed the way we thought about things. It changed our process of planning for programs and meeting challenges. It changed our language, and the way in which we gathered as a team.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Uniqlo for Unique Clothing Warehouse

Project Champions

President and Owner
Uniqlo for Unique Clothing Warehouse
YEAR :
1997
CIA Tokyo was largely responsible for transforming what was once a discount store called Unique Clothing Warehouse into a global powerhouse brand of specialty private apparel known today as Uniqlo.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Craft Lab for Sakura

Project Champions

Chief Executive Officer
Craft Lab for Sakura
YEAR :
2018
CIA Tokyo was instrumental to the futureproofing and resulting evolution of the Sakura brand, redefining its DNA and redesigning the customer experience to capture the essence of “New Nostalgia”. CIA also created an award-winning sub-brand -- Sakura Craft Lab.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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BIG: The Bright Ideas Gathering

Project Champions

Jerome Tuguin – CEO & President, Personal Collection
Kim Evangelista – Chairperson for Innovation
BIG: The Bright Ideas Gathering
YEAR :
2024
CIA Bootleg Manila partnered with LifeLab, Personal Collection’s in-house innovation center, to create and launch BIG — the Bright Ideas Gathering: an innovation expo showcasing the most powerful intrapreneurial ideas from over 400 PC employees. Built on the foundation of the LIKHA Creativity & Innovation Camp, BIG proved that great ideas don’t just come from the top — they thrive at every level of the organization.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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Crafting the Future of Joy: Carmen’s Best Brand Transformation

Project Champions

MPAV Leadership Team
Crafting the Future of Joy: Carmen’s Best Brand Transformation
YEAR :
2023
When Metro Pacific Agro Ventures (MPAV) acquired Carmen’s Best, one of the Philippines’ most beloved artisanal ice cream brands, they approached CIA Bootleg Manila to help unlock a more ambitious future. The goal: elevate Carmen’s Best from a cult favorite to a full-fledged premium dairy brand—expanding beyond its loyal circles to serve a wider audience and product portfolio.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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MONO: The Art of One

Project Champions

The Founders and Team of CIA Bootleg Manila
MONO: The Art of One
YEAR :
2023
After a decade of building brands for others, CIA Bootleg Manila turned the lens inward. The result: MONO, our first-ever self-authored brand—created as both a modern Renaissance in branding and a gateway to artisanal cultures.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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MORE

Now & Later: Nutriments for the Now Generation

Project Champions

Organica Nutrition Founders
Now & Later: Nutriments for the Now Generation
YEAR :
2020
When Organica Nutrition invited CIA Bootleg Manila to help reimagine their supplement line, the brief was simple but ambitious: How do we make nutraceuticals part of everyday life—without sounding like a pharmaceutical ad? The result was Now & Later, a joyful wellness brand built for the bold, the caring, and the curious.

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
KNOW
MORE

LIFE LAB: In-house innovation center for Personal Collection

Project Champions

Project Manager for Project A
Project Manager for Project B

LIFE Lab for Personal Collection

YEAR : 2014
Personal Collection Direct Selling, Inc. is a company that provides products and livelihood opportunities to Filipinos in their localities through its dealer network.

“Sometime in 1997, CIA Tokyo was approached by one of the executives of Unique Clothing Warehouse, a regional retailer mostly found outside Tokyo.“

CEO, Personal Collections

Project Champions

Project Manager for Project A
Project Manager for Project B
Know more about CIA Bootleg Manila
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MORE

Innovation Design
Processes and Philosophies

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