Celebrating Innovation Excellence: Personal Collection’s ELT Life Lab Bootcamp Culmination

In today’s rapidly evolving business landscape, innovation is more than just a buzzword—it’s a critical driver of sustainable success. Personal Collection (PC) has taken this principle to heart, concluding a transformative 10-month journey through its ELT Life Lab Bootcamp, designed to empower its Expanded Leadership Team to become true champions of innovation in the Philippines.


A Vision for Innovation Culture Philippines
Since its inception, Personal Collection has embraced continuous improvement and bold thinking. The ELT Life Lab Bootcamp represents a significant milestone in the company’s journey toward building an enduring innovation culture Philippines. This program underscores PC’s belief that cultivating innovative leaders is key to navigating the complexities of today’s market and delivering impactful solutions for diverse stakeholders.
A Comprehensive Innovation Bootcamp
Over 10 months, 40 members from PC’s Execom and Mancom immersed themselves in rigorous training, applying principles from design thinking Philippines, research methodologies, and strategic prototyping. Their mission was clear: create innovative solutions for five critical stakeholder groups:
- Dreams Fulfillment Officers
- Gen Z Dealers
- End Users
- Regular Dealers
- PC’s People

The bootcamp included lectures, hands-on exercises, collaborative projects, and mentoring sessions. This multidisciplinary approach ensured participants developed not only technical innovation skills but also the mindset needed for corporate innovation training and transformational leadership.
Highlights of the Culmination Event
The bootcamp’s culmination was a vibrant celebration of creativity and progress. Key highlights included:
- Kim Evangelista, PC’s Innovation Chairperson, reflected on the remarkable evolution of Life Lab, the company’s internal innovation center dedicated to fostering breakthrough ideas.
- Aaron Palileo from CIA Bootleg Manila, a recognized leader in brand strategy Philippines and innovation consulting, provided a comprehensive 2024 review and presented awards to outstanding participants.
- Willie Evangelista, PC’s founder and Chairman, shared his inspiring perspective on how creativity and innovation have been fundamental to PC’s ongoing success.
Honoring Innovation Champions
The event wasn’t just about reflection—it was also about celebration. Outstanding contributors were honored with awards that recognized diverse aspects of innovative excellence:
🏆 Five MVPs — Exceptional innovators from each stakeholder group who demonstrated unique insight and commitment.
👩💼👨💼 Mr. & Ms. ELT Camp — Leaders who consistently embodied creativity, collaboration, and innovative spirit.
🧠 Specialty Awards — Recognizing excellence in critical areas such as Sociology, Psychology, Ideation, Prototyping, and Storytelling, all crucial disciplines in driving business transformation Philippines.
🥇🥈🥉 Grand Champions — Teams whose solutions stood out for creativity, feasibility, and potential impact, earning 1st place, 2nd place, and Overall Champion honors.


Looking Ahead: Camp 2.0
While the culmination marked the end of one chapter, it was also the beginning of the next. PC’s ELT is now gearing up for Camp 2.0, where they’ll implement their innovative solutions while tackling new strategic challenges posed by PC’s board.
This forward-looking initiative ensures that innovation remains a continuous journey at Personal Collection, fostering a culture where creativity thrives and tangible business outcomes emerge.
Planting Seeds for a Vibrant Future
The impact of the ELT Life Lab Bootcamp goes far beyond individual projects. It has sown the seeds for a vibrant, enduring culture of creativity and collaboration that will help Personal Collection navigate the future with confidence and resilience.
This program exemplifies what’s possible when businesses invest in leadership development Philippines, empowering individuals to think boldly and create meaningful solutions. By equipping its leaders with tools and mindsets for innovation, PC is positioning itself at the forefront of innovation in the Philippines, ready to transform lives and industries alike.