CIA Bootleg Manila + Startup Village’s “Creativity & Ideation Camp”

Creativity and Ideation Camp: A 4-Day Innovation Bootcamp for Entrepreneurs and Brand Leaders

StartUp Village, in partnership with Bootleg Innovation Design, is proud to present the Creativity and Ideation Camp—a hands-on, 4-day learning experience designed to spark innovation and transform the way you generate ideas.

Whether you're developing a brand strategy, planning your next marketing campaign, or launching a new product or startup, this dynamic camp will equip you with the tools and mindset to create ideas that matter.

What You’ll Learn

Participants will dive deep into the science and art of ideation through a powerful blend of methods—from psychology and anthropology to creative storytelling and design. Across four Fridays, you'll gain practical knowledge and apply tools that are useful for:

• Strategy development
• Product and service ideation
• Experience design
• Marketing and communications planning
• Startup idea generation

Expect an engaging mix of in-class workshops, group exercises, real-world case examples, and multimedia tools to reinforce each topic.

What You’ll Take Away

By the end of the camp, you will:

• Embrace the mindset and practices of highly creative thinkers
• Master a variety of ideation techniques
• Generate 100+ actionable ideas for your business or organization

Who Should Attend

This creativity training is perfect for:

• Marketing and brand managers looking to sharpen their innovation edge
• Entrepreneurs and startup founders eager to build differentiated ideas
• SMEs and social enterprises seeking creative ways to grow

Program Schedule: 4 Fridays | 1:00 PM – 6:00 PM

📍 Venue: 5th Floor, The City Club, Alphaland Makati Place, Ayala Ave. Extension cor. Malugay Street, Makati City

Day 1 – The Three Ps of Creativity
Understand the foundations of creativity, whole brain thinking, and learn how to set impactful ideation goals.

Day 2 – Ideation via The 4 Layers of Needs
Explore consumer motivation through psychology, social anthropology, and archetype theory.

Day 3 – Idea Fluency
Challenge industry clichés and traditional thinking using 10 powerful ideation triggers.

Day 4 – Idea Flexibility
Use metaphors, cross-pollination, and game-based ideation to stretch your creative thinking even further.

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