CIA Bootleg Manila’s co-founder, Aaron Palileo in Business World

Reframing Ideas Through Creativity and Cross-Disciplinary Thinking in the Philippines

In a world where innovation is key to staying relevant, the ability to “make the strange familiar” becomes a powerful creative tool. In this insightful piece by Aaron A. Palileo—excerpted from the upcoming book Connect / Disconnect: How to Be a Creative and Innovative Opportunity Seeker—readers are encouraged to explore how borrowing ideas from other disciplines and applying them to everyday business challenges can lead to breakthrough thinking.

Published in the Philippine Daily Inquirer, this article is a strong example of how thought leadership is shaping the conversation around brand strategy in the Philippines. It emphasizes the importance of going beyond surface-level brainstorming and instead applying structured, cross-disciplinary insights—principles that are at the core of innovation in the Philippines.

As part of CIA Bootleg’s broader philosophy as a leading brand consultancy in the Philippines, the message resonates deeply: when you mix behavioral science, creativity, and market research in the Philippines, you empower brands to build better, smarter, and more human-centered strategies. These are the tools that allow organizations to solve problems not just faster—but in ways that truly connect with the people they serve.

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Turning Crisis into Opportunity: Strategic Innovation in the Philippines

Crises can often serve as powerful catalysts for business transformation. In Opportunity-Seeking During Turbulent Times, author and strategist Aaron Palileo highlights how companies that embrace uncertainty are often the ones who emerge stronger. Referencing examples like 3M, Sony, and Shimano, the article encourages Filipino entrepreneurs to look beyond the obvious and innovate where others hesitate.

This mindset is deeply embedded in the philosophy of CIA Bootleg, a trailblazing brand consultancy in the Philippines. Through strategic use of market research and brand strategy, CIA Bootleg helps organizations reframe adversity as a chance for reinvention. Their approach to innovation in the Philippines goes beyond trend-chasing—it's about identifying unmet needs, consumer disconnects, and untapped potential within a brand's ecosystem.

As companies navigate a post-pandemic economy, this article serves as a reminder that the most impactful opportunities often arise when we challenge conventions. With the right tools, insights, and mindset, businesses can turn disruption into direction.

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