CIA Tokyo in GQ Japan

GQ Japan featured CIA’s head office and CEO Sy Chen in its September 2018.GQ

‍

‍

GQ Japan Spotlights CIA Tokyo and CEO Sy Chen’s Bold Approach to Brand Innovation Across Asia

In a feature by GQ Japan, CIA Tokyo and its visionary CEO Sy Chen are recognized for redefining the landscape of brand innovation and design strategy in Japan and beyond. The article highlights how Chen and his team at CIA Tokyo have consistently pushed creative boundaries—merging cultural insight, strategic design, and market research to help brands resonate more deeply with modern Asian consumers.

As one of the most dynamic forces in the region’s branding scene, CIA Tokyo has played a key role in transforming businesses through human-centered design, cross-market storytelling, and future-forward brand strategy. From launching disruptive campaigns in Japan to guiding regional innovation efforts across Asia-Pacific, Sy Chen’s leadership continues to inspire a new generation of brand builders who believe creativity must not only delight—but deliver.

‍