Entrepreneur Magazine interview on Bootleg owners

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How Creative Leaders Are Shaping Innovation in the Philippines

In a rapidly evolving global market, the ability to innovate consistently is what separates successful companies from stagnant ones. As renowned thought leader Sir Ken Robinson emphasized, the lack of creativity can lead to a company’s decline—especially in industries resistant to change. Today, innovation in the Philippines goes beyond one-time brainstorming; it's about cultivating systems that turn ideas into actionable strategies.

One standout example is CIA Bootleg, a leading brand consultancy in the Philippines. Featured in Entrepreneur Philippines, CIA Bootleg champions a unique approach to brand strategy in the Philippines by combining behavioral science, creativity, and rigorous market research. Co-founded by Dr. Paolo Mercado—an expert in marketing and psychology—the consultancy has worked with over 80 organizations to reframe challenges and develop breakthrough strategies that truly resonate with customers.

By embracing cross-disciplinary thinking and diverse perspectives, CIA Bootleg is redefining what brand consultancy means in the Philippines. Their work exemplifies how innovation can be embedded into company culture, resulting in solutions that differ, deliver, and delight.