This Was ICE: A Sneak Peek into Innovation Camp for Entrepreneurs

Innovation isn’t just a buzzword—it’s the secret weapon for businesses determined to stay ahead in a rapidly evolving world. And nowhere was this more palpable than at the ICE Demo Class, a high-energy event offering a glimpse into the Innovation Camp for Entrepreneurs (ICE), a groundbreaking collaboration between CIA Bootleg Manila and the Ateneo Business Resource Center.

A Taste of Innovation Programs Philippines
Held live and buzzing with creative electricity, the ICE Demo Class welcomed over 60 leaders from diverse enterprises and organizations. Though only a fraction of the full program, the session delivered a powerful experience that showcased why the ICE framework is quickly becoming one of the most exciting innovation programs Philippines has to offer.
Participants dove headfirst into an afternoon packed with:
✅ Hands-on creativity challenges designed to unlock new ways of thinking
✅ Engagements with mentors, creatives, and the vibrant ICE community
✅ Insights into what it truly means to be a creative innovator in today’s business landscape
The event’s interactive structure ensured that no one remained a passive observer. Instead, attendees experienced firsthand how structured creativity and strategic innovation can transform businesses from the inside out.


Why Entrepreneurs Need Creative Thinking Workshops Philippines
In today’s competitive market, entrepreneurs and leaders must master more than operational know-how—they need the courage and mindset to innovate. The ICE Demo Class demonstrated how creative thinking workshops Philippines like this can help professionals:
- Tackle complex challenges with fresh perspectives
- Rapidly generate and test new ideas
- Build resilience and adaptability in uncertain markets
- Strengthen collaborative problem-solving skills
This is crucial for enterprises looking to thrive amid shifting consumer demands and technological disruption.
Bootleg Manila and Ateneo: A Powerful Collaboration
The ICE Program exemplifies the synergy between CIA Bootleg Manila’s expertise in innovation and brand strategy and Ateneo’s legacy in business education. Together, they’re building an ecosystem where entrepreneurs and business leaders can:
- Explore cutting-edge methodologies in business innovation Philippines
- Connect with seasoned mentors across diverse industries
- Experience transformative learning that bridges theory and practical application
This partnership ensures that participants don’t just learn about innovation—they live it.

Looking Forward to the Full ICE Camp
While the ICE Demo Class was an impressive teaser, the full ICE Innovation Camp promises to take participants even deeper. Attendees can expect:
🔥 Advanced sessions on innovation frameworks
🔥 Personalized coaching from multidisciplinary experts
🔥 Opportunities to prototype real-world solutions
🔥 Immersion in a dynamic community of like-minded changemakers
As the Bootleg Manila team teased:
“If this is what we do in a demo, imagine what goes down in the full camp.”
It’s a compelling invitation to business leaders who understand that the future belongs to those willing to think differently, act boldly, and innovate continuously.
Applications Opening Soon
For entrepreneurs and professionals seeking to gain an edge through entrepreneurship training Philippines, the next round of applications for the full ICE Program opens soon. It’s a chance to join a movement that’s redefining how businesses approach creativity and innovation. http://www.ateneo.edu/ice