DISrupt for Potato Corner
Cinco Corporation is a food and beverage company best known for Potato Corner that became a recipient of the Franchise Excellence Hall of Fame Award.
Project Champions
Project Manager for Project A
Project Manager for Project A
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Overview
Cinco Corporation needed to identify and generate immediate and long-term opportunities and strategies for Potato Corner.
Our Solution
CIA Bootleg Manila took a deep dive into the culture of Gen Z and Gen Alpha through semiotics research, workshops and interviews. Further research included a detailed brand audit alongside store immersions and interviews with loyal customers.
What We Did
CIA Bootleg Manila forwarded Project DISrupt (Design, Innovation, Strategy) to empower the leaders of Potato Corner’s major groups. CBM proposed new concepts and strategies for the company.
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