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DISrupt for Potato Corner

Food & Beverage

Cinco Corporation is a food and beverage company best known for Potato Corner that became a recipient of the Franchise Excellence Hall of Fame Award.

Project Champions

Chief Executive Officer

Project Manager for Project A

Project Manager for Project A

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Cinco Corporation needed to identify and generate immediate and long-term opportunities and strategies for Potato Corner.

Our Solution

CIA Bootleg Manila took a deep dive into the culture of Gen Z and Gen Alpha through semiotics research, workshops and interviews. Further research included a detailed brand audit alongside store immersions and interviews with loyal customers.

What We Did

CIA Bootleg Manila forwarded Project DISrupt (Design, Innovation, Strategy) to empower the leaders of Potato Corner’s major groups. CBM proposed new concepts and strategies for the company.