Polaris for AC Health
Ayala Healthcare Holdings (AC Health) is a wholly-owned subsidiary of the Ayala Corporation. Its portfolio includes pharma, hospitals and clinics, and digital health brands such as Generika Drugstore, IE Medica and MedEthix, Healthway and QualiMed, and KonsultaMD.
Project Champions
Project Manager for Project A
Project Manager for Project A
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Overview
AC Health sought the best approach to integrate the Healthway and Qualimed brands.
Our Solution
CIA Bootleg Manila identified international trends and best practices specific to the needs of the brand, uncovered the psychology of health and wellness as well as the life drivers of doctors, and carried out an analysis of the brand itself. Interviews with doctors and loyal customers, a critique of the brands, and testing of various brand names and logos were also administered.
What We Did
CIA Bootleg Manila provided a strategy for a seamless transition that united two separate brands, Healthway and QualiMed, under one branded house architecture named Healthway Medical Network.
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