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Polaris for AC Health


Ayala Healthcare Holdings (AC Health) is a wholly-owned subsidiary of the Ayala Corporation. Its portfolio includes pharma, hospitals and clinics, and digital health brands such as Generika Drugstore, IE Medica and MedEthix, Healthway and QualiMed, and KonsultaMD.

Project Champions

President and CEO, Strategy and Business Development Head

Project Manager for Project A

Project Manager for Project A

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AC Health sought the best approach to integrate the Healthway and Qualimed brands.

Our Solution

CIA Bootleg Manila identified international trends and best practices specific to the needs of the brand, uncovered the psychology of health and wellness as well as the life drivers of doctors, and carried out an analysis of the brand itself. Interviews with doctors and loyal customers, a critique of the brands, and testing of various brand names and logos were also administered.

What We Did

CIA Bootleg Manila provided a strategy for a seamless transition that united two separate brands, Healthway and QualiMed, under one branded house architecture named Healthway Medical Network.