Mega Fish: Jumpstarting the Pipeline of Revolutionary New Products
After helping Mega Prime Foods understand their customers and refine their brand strategies back in 2020, CIA Bootleg Manila reunited with their executive committee in 2024 to reignite their innovation engine. The result: MEGA FISH—an 8-week Future Innovations & Strategy Hub designed to develop the next wave of game-changing products in the canned fish category.
Project Champions
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Project Manager for Project A
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Overview
Mega Prime Foods—the powerhouse behind beloved Mega Sardines—is on a mission to reshape the future of canned food. To do so, they needed a robust platform to spark bold thinking across departments, challenge category conventions, and bring radical new ideas to life. That’s where Bootleg came in.
Together, we launched MEGA FISH, a cross-functional innovation hub built to supercharge their product development pipeline over two intense months.
Our Solution
🧠 Cross-Department Innovation Sprint
Bootleg designed and facilitated a multi-week program involving teams from Marketing, Sales, R&D, and Strategy. Participants were guided through a series of creative workshops and strategic deep-dives.
📌 Core Activities:
• Dive deep into customer insights to understand emerging needs and emotional triggers
• Develop bold innovation objectives that stretch brand potential
• Craft both evolutionary and revolutionary product concepts
• Prepare high-stakes internal pitches for executive leadership
🎯 High-Impact Pitching to Leadership
At the program’s end, all teams pitched their top concepts directly to Mega Prime’s leadership. Winning ideas earned fast-tracked paths to production—a real-time bridge between idea and market.
What We Did
CIA Bootleg Manila’s contributions included:
• Strategic facilitation and curriculum design for the 8-week innovation sprint
• Customized creative tools and frameworks to fuel ideation
• Cross-disciplinary team coaching and alignment
• Product strategy, concept refinement, and pitch preparation
The MEGA FISH Innovation Hub wasn’t just an idea generator—it became a model for how traditional companies can evolve faster and smarter through structured creativity.
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